![]() ![]() In her recent testimony, Haugen said she was “shocked” to hear how much the company was investing in the metaverse while its safety efforts failed. “The fact that Zuckerberg has set his sights firmly on the so-called ‘metaverse’ while societies all over the world are scrambling to alleviate the myriad harms caused by his platforms just goes to show how out of touch Facebook is with real people,” said Imran Ahmed, CEO of the Center for Countering Digital Hate. The revelations from the “Facebook papers” are just the latest struggle for the embattled company, which has in recent years been served with a lawsuit from the Federal Trade Commission (FTC), was the subject of numerous congressional hearings, and in 2019 was fined $5bn by the Federal Trade Commission in 2019 for “deceiving” users.Ĭritics of the platform contended on Thursday that the metaverse project is a distraction from the company’s PR crisis, and that the company risks making the same mistakes as it has in the past. Those include a series of recent reports based on documents leaked by the whistleblower Frances Haugen that exposed toxic business practices and internal knowledge of its longterm negative public health impact. “We want to serve as many people as possible, which means working to make our services cost less not more,” he said.įacebook’s rebranding effort is not unprecedented in the tech space – Google in 2015 restructured into a new holding company, placing subsidiaries including its namesake search engine, YouTube and its self-driving car firm Waymo under a new umbrella firm called Alphabet.īut Facebook’s announcement comes amid deep regulatory and PR challenges. The company has also dedicated $150m to developers to create new apps, games and immersive programs in the metaverse. Zuckerberg said the company would continue to offer services and hardwire to developers at low cost or for free, in an attempt to attract a critical mass of people to the platform. He also said Facebook plans to further explore NFTs and crypto to help facilitate media that can be represented digitally, and is working on gaming applications. Still, Zuckerberg said, Facebook rolled out two of its metaverse projects in beta last year: Horizon World, which allows users to invite friends over into their digital world, and Horizon Workrooms, which does the same in professional settings. “They can’t walk away from the social network with a new corporate name and talk of a future metaverse.Facebook CEO Mark Zuckerberg delivers the keynote address during a virtual event on 28 October. ![]() ![]() “Facebook is the world’s social media platform, and they are being accused of creating something that is harmful to people and society,” she said. Marketing consultant Laura Ries told the AP that the move is reminiscient of energy company BP rebranding itself to “Beyond Petroleum” to escape criticism that it harmed the environment. “Without a doubt, is definitely damaged and toxic,” he said. Prashant Malaviya, a marketing professor at Georgetown University McDonough School of Business, told Reuters that the plan to phase out the name Facebook shows that the company wants to prevent scrutiny on the rest of its apps. The social media company has also been accused of allowing high-profile users to violate its own rules aimed at moderating content. In India, the revelations have put Facebook under the scanner for influencing elections and not doing enough to deal with hate speech and misinformation on the platform. Former Facebook employee-turned-whistleblower Frances Haugen leaked a series of documents and accused the company of putting “profits over safety”. However, experts say the move appears to be an attempt by the company to refurbish the brand as it faces a series of public relations crises. “From now on, we are going to be metaverse first, not Facebook first,” he said. The Facebook chief executive officer said that the existing brand could not “possibly represent everything that we are doing today, let alone in the future”, and this needed to change. Why young Muslims in Maharashtra are drawn to the idea of Aurangzeb.Jotiba Phule’s vital anti-caste writings have been translated into English for the first time.Chandrayan-3 lifts off on mission to the moon.Watch: Grizzly bear charges at tourists, guide screams and stomps to scare it away.‘The Trial’ review: Kajol is the chief draw of overwrought legal show.Diet dilemmas: When you lose fat, you also lose muscle.When the Hindi film industry went on strike in 1986.The dark clouds over India’s cheetah project.A family searches for its identity as their village becomes Pakistani, then Bangladeshi, from Indian.No mafias or rogue doctors – the organ trade is a more sophisticated operation.US Open Super 300: Sankar Muthusamy stuns world No 32 PV Sindhu, Lakshya Sen also win.How to keep your mind from racing when you get into bed. ![]()
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